Reimagining Retail: How Standardization Can Unlock Retail Media Spend, and Retail Media Ad Buying Predictions | Sep 13, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-standardization-unlock-retail-media-spend-retail-media-ad-buying

 

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