Reimagining Retail: What are folks looking for from livestream shopping, and who’s doing it well? | Mar 22, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well

 

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