Behind the Numbers: Reimagining Retail

Reimagining Retail: The Digitization of the Store, Which Retailers are Leading the Charge, and Who Doesn’t Need To | Sep 27, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-digitization-of-store-which-retailers-leading-charge-who-doesnt-need
 
© 2023 Insider Intelligence 

Reimagining Retail: How Digital Grocery Buyers Discover New Products and How Creator-Led CPG Brands Succeed | Sep 20, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-how-digital-grocery-buyers-discover-new-products-how-creator-led-cpg
 
© 2023 Insider Intelligence 
 

Reimagining Retail: How Standardization Can Unlock Retail Media Spend, and Retail Media Ad Buying Predictions | Sep 13, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-standardization-unlock-retail-media-spend-retail-media-ad-buying
 
© 2023 Insider Intelligence 

Reimagining Retail: What to Look Out for This Holiday Season, Who Will Do Well, and Why | Sep 6, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
 
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-what-look-this-holiday-season-who-will-do-well-why 
 
© 2023 Insider Intelligence 

Reimagining Retail: TikTok for Toys, and How Brands are Driving Toy Sales Through Creative Marketing | Aug 30, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktok-toys-how-brands-driving-toy-sales-through-creative-marketing
 
© 2023 Insider Intelligence 
 

Reimagining Retail: Why Established Brands are Dominating D2C and Which Digital Natives are Primed for Success | Aug 23, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-why-established-brands-dominating-d2c-which-digital-natives-primed?_gl=1*1t5h1cj*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjgwMDIyOC4xMjkuMC4xNjkyODAwMjI4LjAuMC4w
 
© 2023 Insider Intelligence 

Reimagining Retail: Online Grocery-Buying Habits, and Can Uber and DoorDash Push Further Into Grocery? | Aug 16, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-online-grocery-buying-habits-uber-doordash-push-further-grocery
 
© 2023 Insider Intelligence 

Reimagining Retail: How Chinese Companies Influence US Retail and How Fashion Retail Will Change As a Result | Aug 9, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-chinese-companies-influence-us-retail-how-fashion-retail-will-change
 
© 2023 Insider Intelligence 

Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
 
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktoks-flywheel-ecommerce-offering-copycat-platforms
 
© 2023 Insider Intelligence 

Reimagining Retail: What to Watch Out for This Back-to-School Season and How Retailers Can Stand Out | Jul 26, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what's most important this back-to-school season, how much Amazon Prime Day might have stretched out the shopping period, and where coolness comes from. Then, for "Pop-Up Rankings," we rank the things you need to do to be better than OK and in an OK market. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-what-watch-this-back-to-school-season-how-retailers-stand
 
© 2023 Insider Intelligence